As 2022 inches to a close, it’s a perfect time to take a look at the hottest cannabis packaging products of the past 12 months. Why are these products so popular? Because they’re helping many cannabis brands improve awareness, distribution, and sales. Bottom-line, cannabis brands should be using these packaging products if they want to win in their markets in 2023.
As 2022 inches to a close, it’s a perfect time to take a look at the hottest cannabis packaging products of the past 12 months. Why are these products so popular? Because they’re helping many cannabis brands improve awareness, distribution, and sales.
Bottom-line, cannabis brands should be using these packaging products if they want to win in their markets in 2023.
1. Biodegradable Pre-Roll Tubes
There is absolutely no question that sustainable packaging is a high priority in the cannabis industry. Unfortunately, we’ve seen a lot of greenwashing happening, and there are only a few packaging products and materials that really stand out in terms of environmental friendliness.
One such material is PHA, and it’s a game-changer for the packaging industry. It proves that there is a material available that acts as a sturdy plastic but is biodegradable and environmentally sustainable. In the battle to reduce single-use plastic packaging, PHA is a fantastic solution.
The most popular cannabis packaging product to use PHA this year has been the pop top doob tube. This once archaic product has been revitalized with this biodegradable material.
The best news is that prices for PHA have been coming down in recent years, so the team at New World Packaging has been able to produce cost-effective pop top doob tube packaging that is airtight and made with PHA!
2. Custom Tins
Custom tins have grown in popularity this year and for good reason. Not only are tins for cannabis products sturdy and pocket-sized, but with the right custom design, consumers are reusing them again and again.
It turns out that when a tin looks and feels great, cannabis enthusiasts re-use them in the future – either for future cannabis purchases or for completely different things. Some people even collect them!
As a result, custom tins are extremely popular as we head into the New Year for edibles, joints, and straight flower. The right tin can accommodate any of these products, and the right design can attract customers, boost sales, and even jumpstart word-of-mouth marketing.
3. Branded Master Cases
During 2022, we saw an increase in branded master cases for distribution to dispensaries and retailers. Of course, well-designed master cases can protect your products as they make their way across the state, but they’re also a great form of advertising.
A custom-designed master case that shows off your brand’s image as your products are unloaded into dispensaries and retail stores is a perfect way to legally expose passers-by to your brand in most states.
Savvy cannabis brands are finding creative ways to include imagery and information on their master cases that improve brand awareness and recall among new and current customers.
4. Custom Die-Cut Bags
Cannabis brands in some states have more flexibility in terms of bag packaging than others, but those brands that are able to leverage customization and creativity for their bag designs are reaping the rewards. It’s not surprising that custom die-cut bags are so hot right now.
Custom die-cut bags provide a perfect opportunity to communicate your brand’s image through material choices and design elements. For example, you can finish off your bag with a soft touch finish, holographic effects, metallic sheens, and more to match your brand image. It’s up to you!
5. Gift/Holiday Boxes
It’s the holiday season, but that doesn’t mean December is the only month of the year when gift and holiday packages are popular in the cannabis industry. Throughout 2022, we’ve seen an uptick in brands going all out on beautiful presentations to showcase their product lines.
The truth is consumers love special packaging, and a gorgeous package will influence their purchase decision. A unique package for retail sales or dispensary presentation is a worthwhile investment for any cannabis brand.
At New World Packaging, we help our clients design beautiful custom boxes within your budget that stand out and successfully boost sales for 4/20, Weed Wednesday, New Year’s Eve, and every holiday in between.
Key Takeaways about the Hottest Cannabis Packaging Products of 2022
Cannabis brands that take advantage of the hottest cannabis packaging product trends will have a better chance of jumpstarting sales and stealing market share in 2023 than brands that continue to use outdated packaging.
If you’re ready to add the hottest packaging products of the year to your packaging plans, contact New World Packaging, and we’ll help you with design, materials, customization, delivery, and more!